Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia
| Authors: | ; ; ; |
|---|---|
| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience Enterprises Ltd
2017
|
| In: |
International journal of islamic marketing and branding
Year: 2017, Volume: 2, Issue: 2, Pages: 134-155 |
| Further subjects: | B
Aufsatz in Zeitschrift
|
| ISSN: | 2055-0944 |
|---|---|
| Contains: | Enthalten in: International journal of islamic marketing and branding
|