Brand management in religious markets: the brand personality dimensionality of Islamic professional sports

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Bibliographic Details
Main Author: Al-Hajla, Ali Homaid (Author)
Format: Print Article
Language:English
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Published: Inderscience Enterprises Ltd 2017
In: International journal of islamic marketing and branding
Year: 2017, Volume: 2, Issue: 3, Pages: 180-199
Further subjects:B Aufsatz in Zeitschrift

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