Islamic branding as a tool for customer retention: antecedents and consequences of Islamic brand loyalty
Authors: | ; ; |
---|---|
Format: | Print Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Inderscience Enterprises Ltd
2018
|
In: |
International journal of islamic marketing and branding
Year: 2018, Volume: 3, Issue: 1, Pages: 1-14 |
Further subjects: | B
Aufsatz in Zeitschrift
|
ISSN: | 2055-0944 |
---|---|
Contains: | Enthalten in: International journal of islamic marketing and branding
|