A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour

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Bibliographic Details
Authors: Saeed, Munazza (Author) ; Azmi, Ilhaamie Binti Abdul Ghani (Author)
Format: Electronic/Print Article
Language:English
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Published: Inderscience Enterprises Ltd 2018
In: International journal of islamic marketing and branding
Year: 2018, Volume: 3, Issue: 2, Pages: 144-161
Further subjects:B Aufsatz in Zeitschrift
Online Access: Volltext (doi)

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