Selling God: American religion in the marketplace of culture

"Religion in America is up for sale. The products range from a plethora of merchandise in questionable taste - such as Bible-based diet books (More of Jesus, Less of Me), Rapture T-shirts (one features a basketball game with half its players disappearing in the Rapture - the caption is "Fa...

Full description

Saved in:  
Bibliographic Details
Main Author: Moore, R. Laurence 1940- (Author)
Format: Print Book
Language:English
Subito Delivery Service: Order now.
Check availability: HBZ Gateway
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: New York, NY [u.a.] Oxford University Press 1994
In:Year: 1994
Standardized Subjects / Keyword chains:B USA / Religion / Christianity / Commercialization / History 1770-1990
Further subjects:B United States Religion Economic aspects
B Religion and culture United States
B Religion and culture (United States)
B United States
B Religion
Online Access: Autorenbiografie (Verlag)
Verlagsangaben (Verlag)

MARC

LEADER 00000cam a2200000 4500
001 125817789
003 DE-627
005 20231016230346.0
007 tu
008 930616s1994 xxu||||| 00| ||eng c
010 |a  93-19624  
016 7 |a b9455676  |2 UK 
020 |a 0195082281  |c alk. paper  |9 0-19-508228-1 
035 |a (DE-627)125817789 
035 |a (DE-576)041305264 
035 |a (DE-599)GBV125817789 
035 |a (OCoLC)231626042 
035 |a (OCoLC)28066777 
035 |a (JUB)b11106244 
040 |a DE-627  |b ger  |c DE-627  |e rakwb 
041 |a eng 
044 |c XD-US  |c XA-GB  |c XD-CA 
050 0 |a BL2525 
082 0 |a 200/.973  |q LOC  |2 20 
084 |a 1  |2 ssgn 
084 |a BE 2240  |2 rvk  |0 (DE-625)rvk/10496: 
084 |a QP 600  |2 rvk  |0 (DE-625)rvk/141905: 
084 |a MS 1235  |2 rvk  |0 (DE-625)rvk/123576: 
084 |a 15.87  |2 bkl 
100 1 |0 (DE-588)1055759611  |0 (DE-627)793805457  |0 (DE-576)411229885  |4 aut  |a Moore, R. Laurence  |d 1940- 
109 |a Moore, R. Laurence 1940-  |a Laurence Moore, Robert 1940-  |a Moore, R. L. 1940-  |a Moore, Robert Laurence 1940-  |a Moore, Robert L. 1940- 
245 1 0 |a Selling God  |b American religion in the marketplace of culture  |c R. Laurence Moore 
264 1 |a New York, NY [u.a.]  |b Oxford University Press  |c 1994 
300 |a 317 S.  |c 24 cm 
336 |a Text  |b txt  |2 rdacontent 
337 |a ohne Hilfsmittel zu benutzen  |b n  |2 rdamedia 
338 |a Band  |b nc  |2 rdacarrier 
500 |a Literaturverz. S. 277 - 309 
505 8 0 |a Moral sensationalism and voracious readers : religious strategies in the antebellum book market -- The spoken word, stage performance, and the profits of religious spectacle -- The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties -- Americans learn to play and religion learns to let them -- The market for religious controversy -- Chautauqua and its protective canopy : religion entertainment, and small-town Protestants -- Selling religion in the workplace : wage earners and the pressures of marketed morality -- Religious advertising and progressive Protestant approaches to mass media -- Recent market entries : contemporary evangelicals and purveyors of the New Age. 
520 |a "Religion in America is up for sale. The products range from a plethora of merchandise in questionable taste - such as Bible-based diet books (More of Jesus, Less of Me), Rapture T-shirts (one features a basketball game with half its players disappearing in the Rapture - the caption is "Fast Break"), and bumper stickers and frisbees with inspirational messages - to the unabashed consumerism of Jim Bakker's Heritage USA, a grandiose Christian theme park with giant water slide, shopping mall, and office complex. We tend to think of these phenomena - which also include a long line of multimillionaire televangelists and the almost manic promotion of Christmas giving - as a fairly recent development. But as Laurence Moore points out in Selling God, religion has been deeply involved in our commercial culture since the beginning of the nineteenth century 
520 |a "In a sweeping, colorful history that spans over two centuries of American culture, Moore examines the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion - and how business leaders have borrowed (and invented) religion to promote commerce. It is a book peopled by a fascinating roster of American originals, including showman P.T. Barnum and circuit rider Lorenzo Dow, painter Frederick Church and dime novelist Ned Buntline, Sylvester Graham (inventor of the Graham cracker) and the "Poughkeepsie Seer" Andrew Jackson Davis, film directors D.W. Griffith and Cecil B. DeMille, Norman Vincent Peale and Bishop Fulton J. Sheen. Moore paints insightful portraits of figures such as Mason Locke Weems (Weems's marriage of aggressive marketing and a moral mission - in such bloody, violent tales as The Drunkard's Looking Glass or God's Revenge Against Adultery - was an important starting point of America's culture industry), religious orator George Whitefield (who transformed church services into mass entertainment, using his acting talents to enthrall vast throngs of people), and Dwight Moody, a former salesman for a boot-and-shoe operation who founded a religious empire centered on the Moody Bible Institute in Chicago (and who advertised his meetings in the entertainment pages of the newspaper) 
520 |a Moore also shows how the Mormons pioneered leisure activities (Brigham Young built the famed Salt Lake Theater, seating 1,500 people, months before work on the Tabernacle started), how Henry Ward Beecher helped the ardent Protestant become the consummate consumer (explicitly justifying the building of expensive mansions, and the collecting of art and antique furniture, as the proper tendencies of pious men), and how the First Amendment, in denying religious groups the status and financial solvency of a state church, forced them to compete in the marketplace for the attention of Americans: religious leaders could either give in to the sway of the market or watch their churches die." "Ranging from the rise of gymnasiums and "muscular Christianity," to the creation of the Chautauqua movement (blending devotional services with concerts, fireworks, bonfires, and humorous lectures), to Oral Roberts's "Blessing Pacts" and L. Ron Hubbard's Church of Scientology, Selling God provides both fascinating social history and an insightful look at religion in America."--BOOK JACKET 
520 |a "Religion in America is up for sale. The products range from a plethora of merchandise in questionable taste - such as Bible-based diet books (More of Jesus, Less of Me), Rapture T-shirts (one features a basketball game with half its players disappearing in the Rapture - the caption is "Fast Break"), and bumper stickers and frisbees with inspirational messages - to the unabashed consumerism of Jim Bakker's Heritage USA, a grandiose Christian theme park with giant water slide, shopping mall, and office complex. We tend to think of these phenomena - which also include a long line of multimillionaire televangelists and the almost manic promotion of Christmas giving - as a fairly recent development. But as Laurence Moore points out in Selling God, religion has been deeply involved in our commercial culture since the beginning of the nineteenth century 
520 |a "In a sweeping, colorful history that spans over two centuries of American culture, Moore examines the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion - and how business leaders have borrowed (and invented) religion to promote commerce. It is a book peopled by a fascinating roster of American originals, including showman P.T. Barnum and circuit rider Lorenzo Dow, painter Frederick Church and dime novelist Ned Buntline, Sylvester Graham (inventor of the Graham cracker) and the "Poughkeepsie Seer" Andrew Jackson Davis, film directors D.W. Griffith and Cecil B. DeMille, Norman Vincent Peale and Bishop Fulton J. Sheen. Moore paints insightful portraits of figures such as Mason Locke Weems (Weems's marriage of aggressive marketing and a moral mission - in such bloody, violent tales as The Drunkard's Looking Glass or God's Revenge Against Adultery - was an important starting point of America's culture industry), religious orator George Whitefield (who transformed church services into mass entertainment, using his acting talents to enthrall vast throngs of people), and Dwight Moody, a former salesman for a boot-and-shoe operation who founded a religious empire centered on the Moody Bible Institute in Chicago (and who advertised his meetings in the entertainment pages of the newspaper) 
520 |a Moore also shows how the Mormons pioneered leisure activities (Brigham Young built the famed Salt Lake Theater, seating 1,500 people, months before work on the Tabernacle started), how Henry Ward Beecher helped the ardent Protestant become the consummate consumer (explicitly justifying the building of expensive mansions, and the collecting of art and antique furniture, as the proper tendencies of pious men), and how the First Amendment, in denying religious groups the status and financial solvency of a state church, forced them to compete in the marketplace for the attention of Americans: religious leaders could either give in to the sway of the market or watch their churches die." "Ranging from the rise of gymnasiums and "muscular Christianity," to the creation of the Chautauqua movement (blending devotional services with concerts, fireworks, bonfires, and humorous lectures), to Oral Roberts's "Blessing Pacts" and L. Ron Hubbard's Church of Scientology, Selling God provides both fascinating social history and an insightful look at religion in America."--BOOK JACKET 
583 1 |a Archivierung prüfen  |c 20200919  |f DE-640  |z 3  |2 pdager 
583 1 |a Archivierung/Langzeitarchivierung gewährleistet  |f SSG  |2 pdager  |5 DE-21 
650 0 |a Religion and culture  |z United States 
650 0 |a United States  |x Religion  |x Economic aspects 
650 0 |a Religion and culture  |x United States 
650 0 |a Religion 
650 0 |a United States 
651 0 |a United States  |x Religion  |x Economic aspects 
689 0 0 |d g  |0 (DE-588)4078704-7  |0 (DE-627)106076612  |0 (DE-576)209209682  |2 gnd  |a USA 
689 0 1 |d s  |0 (DE-588)4049396-9  |0 (DE-627)106187155  |0 (DE-576)209081880  |2 gnd  |a Religion 
689 0 2 |d s  |0 (DE-588)4010074-1  |0 (DE-627)104493933  |0 (DE-576)20888579X  |2 gnd  |a Christentum 
689 0 3 |d s  |0 (DE-588)4127776-4  |0 (DE-627)105722200  |0 (DE-576)209596449  |2 gnd  |a Kommerzialisierung 
689 0 4 |q z  |2 gnd  |a Geschichte 1770-1990 
689 0 |5 (DE-627) 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy0640/93019624-d.html  |v 2016-01-26  |x Verlag  |3 Verlagsangaben 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy0726/93019624-b.html  |v 2016-01-26  |x Verlag  |3 Autorenbiografie 
935 |a mteo 
935 |i Blocktest 
936 r v |a BE 2240  |b Religion und Gesellschaft  |k Religionswissenschaft  |k Systematische Religionswissenschaft (auch: Religionsphänomenologie)  |k Religion und verschiedene Lebensbereiche  |k Religion und Gesellschaft  |0 (DE-627)1270718703  |0 (DE-625)rvk/10496:  |0 (DE-576)200718703 
936 r v |a QP 600  |b Allgemeines  |k Allgemeine Betriebswirtschaftslehre  |k Aufbauelemente des Unternehmens  |k Absatz  |k Allgemeines  |0 (DE-627)1270809962  |0 (DE-625)rvk/141905:  |0 (DE-576)200809962 
936 r v |a MS 1235  |b Nordamerika  |k Spezielle Soziologien  |k Analysen einzelner Länder  |k Außereuropa  |k Nordamerika  |0 (DE-627)1271132982  |0 (DE-625)rvk/123576:  |0 (DE-576)201132982 
936 b k |a 15.87  |j USA  |x Geschichte  |0 (DE-627)181569760 
951 |a BO 
ELC |b 1 
ITA |a 1  |t 1 
LOK |0 000 xxxxxcx a22 zn 4500 
LOK |0 001 3267084849 
LOK |0 003 DE-627 
LOK |0 004 125817789 
LOK |0 005 19971008000000 
LOK |0 008 950317||||||||||||||||ger||||||| 
LOK |0 040   |a DE-21  |c DE-627  |d DE-21 
LOK |0 852   |a DE-21 
LOK |0 852 1  |c 35 A 2894  |9 00 
LOK |0 935   |a theo 
LOK |0 936ln  |a t4.13 
LOK |0 000 xxxxxcx a22 zn 4500 
LOK |0 001 326708492X 
LOK |0 003 DE-627 
LOK |0 004 125817789 
LOK |0 005 19991104000000 
LOK |0 008 941025||||||||||||||||ger||||||| 
LOK |0 040   |a DE-21-108  |c DE-627  |d DE-21-108 
LOK |0 092   |o l 
LOK |0 541   |e 6024/94 
LOK |0 852   |a DE-21-108 
LOK |0 852 1  |c PX 500.132  |m p  |9 00 
LOK |0 936ln  |0 1298019885  |a PX 500 
LOK |0 938   |k p 
ORI |a TA-MARC-ixtheoa001.raw 
REF |a Religionsgeschichte 
REL |a 1 
STA 0 0 |a Christianity,Christian world view,World view,Christian ideology,Commercialization,Religion,Religions,Religion,Religion in literature,USA,USA,USA,USA,Middle West,USA,USA,USA,America,Confederate States of America,Midwest 
STB 0 0 |a Christianisme,Christianisme,Commercialisation,Religion,Religions,Religion 
STC 0 0 |a Comercialización,Cristianismo,Cristianismo,Cristiandad,Cristiandad,Cristiandad (Motivo),Cristiandad,Religión,Religión,Religión 
STD 0 0 |a Commercializzazione,Cristianesimo,Cristianesimo,Religione,Religione,Religione 
STE 0 0 |a 商业化,商品化,基督教,基督教,基督教世界观,宗教,宗教 
STF 0 0 |a 商業化,商品化,基督教,基督教,基督教世界觀,宗教,宗教 
STG 0 0 |a Comercialização,Cristianismo,Cristianismo,Cristandade,Cristandade,Cristandade (Motivo),Cristandade,Religião,Religião 
STH 0 0 |a Коммерциализация,Религия (мотив),Религия,Христианство (мотив),Христианство 
STI 0 0 |a Εμπορευματοποίηση,Θρησκεία (μοτίβο),Θρησκεία,Χριστιανισμός (μοτίβο),Χριστιανισμός 
SUB |a REL 
SYE 0 0 |a Religion,Mystik,Mythologie 
SYG 0 0 |a United States,United States of America,Vereinigte Staaten,Vereinigte Staaten von Amerika , USA,Südost,Südöstliche Vereinigte Staaten,USA,Nordwestamerika,USA,Nordwest,Pazifischer Nordwesten,USA,Ost,Östliche Vereinigte Staaten,USA,Nord,Nördliche Vereinigte Staaten,Südwestliche USA,USA,Südweststaaten,Südwestliche Vereinigte Staaten,USA,Südwest,United States of America,Vereinigte Staaten von Amerika,Amerika <USA>,Mittlerer Westen,USA,Middle West,Mittelwesten,Midwest,Nordamerikanische Südstaaten,Konföderierte Staaten von Amerika,Confederate States of America,Südliche Vereinigte Staaten,Südatlantische Staaten,Südöstliche Staaten,USA,West,Westliche Vereinigte Staaten,United States of America,Vereinigte Staaten von Amerika,Amerika <USA>,USA,Nordost,Nordöstliche Vereinigte Staaten,United States of America,Vereinigte Staaten von Amerika,Nordamerika,Amerika,United States,United States of America,Etats Unis,Etats-Unis,Vereinigte Staaten,Estados Unidos de America,EEUU,Vereinigte Staaten von Nordamerika,Soedinennye Štaty Ameriki,SŠA,Stany Zjednoczone Ameryki Północnej,Hēnōmenai Politeiai tēs Boreiu Amerikēs,Hēnōmenes Politeies tēs Amerikēs,HēPA,Ēnōmenes Politeies tēs Amerikēs,ĒPA,Meiguo,Etats-Unis d'Amérique,US , Religion,Mystik,Mythologie , Christianity,Christliche Mission,Missionierung,Christenheit,Christianitas,Christliche Religion,Christliche Weltanschauung , Ökonomisierung 
TIM |a 100017700101_100019901231  |b Geschichte 1770-1990 

Similar Items

more