Wellbeing for sale: Representations of yoga in commercial media
This article focuses on how spirituality and commercialism are intertwined in the representations of yoga in the media. For this study, articles on yoga were collected from seven Finnish popular magazines, and analyzed using qualitative close reading guided by sensitizing concepts of subjective well...
| 1. VerfasserIn: | |
|---|---|
| Beteiligte: | |
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
[publisher not identified]
[2015]
|
| In: |
Temenos
Jahr: 2015, Band: 51, Heft: 1, Seiten: 45-70 |
| normierte Schlagwort(-folgen): | B
Yoga
/ Wohlbefinden
/ Spiritualität
/ Kommerzialisierung
|
| RelBib Classification: | AG Religiöses Leben; materielle Religion AZ Neue Religionen BK Hinduismus, Jainismus, Sikhismus |
| weitere Schlagwörter: | B
Spirituality
B consumer culture B Yoga B media representations |
| Online Zugang: |
Volltext (kostenfrei) |
MARC
| LEADER | 00000caa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1558917128 | ||
| 003 | DE-627 | ||
| 005 | 20190312231513.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 170523s2015 xx |||||o 00| ||eng c | ||
| 035 | |a (DE-627)1558917128 | ||
| 035 | |a (DE-576)488917123 | ||
| 035 | |a (DE-599)BSZ488917123 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 0 |2 ssgn | ||
| 100 | 1 | |a Puustinen, Liina |4 aut | |
| 245 | 1 | 0 | |a Wellbeing for sale |b Representations of yoga in commercial media |c Liina Puustinen |
| 264 | 1 | |c [2015] | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a This article focuses on how spirituality and commercialism are intertwined in the representations of yoga in the media. For this study, articles on yoga were collected from seven Finnish popular magazines, and analyzed using qualitative close reading guided by sensitizing concepts of subjective wellbeing spirituality and prosumerism. The results show that looks, wellbeing and health are found to be the main selling points of yoga, whereas spirituality is used as a distinguishing device and a tool for constructing a consumer identity associated with ‘spiritual’ values. The material also raises questions on the possibility of anti-consumerist trends within contemporary yoga. | ||
| 650 | 4 | |a consumer culture | |
| 650 | 4 | |a media representations | |
| 650 | 4 | |a Spirituality | |
| 650 | 4 | |a Yoga | |
| 652 | |a AG:AZ:BK | ||
| 689 | 0 | 0 | |d s |0 (DE-588)4067199-9 |0 (DE-627)106109936 |0 (DE-576)209168773 |2 gnd |a Yoga |
| 689 | 0 | 1 | |d s |0 (DE-588)4124481-3 |0 (DE-627)105747475 |0 (DE-576)209568461 |2 gnd |a Wohlbefinden |
| 689 | 0 | 2 | |d s |0 (DE-588)4116568-8 |0 (DE-627)105805785 |0 (DE-576)209502630 |2 gnd |a Spiritualität |
| 689 | 0 | 3 | |d s |0 (DE-588)4127776-4 |0 (DE-627)105722200 |0 (DE-576)209596449 |2 gnd |a Kommerzialisierung |
| 689 | 0 | |5 (DE-627) | |
| 700 | 1 | |a Rautaniemi, Matti |4 oth | |
| 773 | 0 | 8 | |i Enthalten in |t Temenos |d Helsinki : [Verlag nicht ermittelbar], 1965 |g 51(2015), 1, Seite 45-70 |h Online-Ressource |w (DE-627)813203716 |w (DE-600)2804564-6 |w (DE-576)42401257X |x 2342-7256 |7 nnns |
| 773 | 1 | 8 | |g volume:51 |g year:2015 |g number:1 |g pages:45-70 |
| 856 | 4 | 0 | |u https://journal.fi/temenos/article/view/40878 |x Verlag |x Resolving-System |z kostenfrei |3 Volltext |
| 936 | u | w | |d 51 |j 2015 |e 1 |h 45-70 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 2970127253 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1558917128 | ||
| LOK | |0 005 20190314113517 | ||
| LOK | |0 008 170523||||||||||||||||ger||||||| | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixzo | ||
| LOK | |0 936ln |0 1442043229 |a AG | ||
| LOK | |0 936ln |0 1442043326 |a AZ | ||
| LOK | |0 936ln |0 1442043571 |a BK | ||
| OAS | |a 1 | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| REL | |a 1 | ||
| STA | 0 | 0 | |a Commercialization,Spirituality,Spirituality,Spirituality in art,Wellness,Yoga,Yoga |
| STB | 0 | 0 | |a Bien-être,Commercialisation,Spiritualité,Spiritualité,Yoga,Yoga |
| STC | 0 | 0 | |a Comercialización,Conforto físico,Espiritualidad,Espiritualidad,Yoga,Yoga |
| STD | 0 | 0 | |a Benessere psico-fisico,Commercializzazione,Spiritualità,Spiritualità,Yoga,Yoga |
| STE | 0 | 0 | |a 健康,舒适,商业化,商品化,灵性,瑜伽 |
| STF | 0 | 0 | |a 健康,舒適,商業化,商品化,瑜伽,靈性 |
| STG | 0 | 0 | |a Comercialização,Conforto físico,Espiritualidade,Espiritualidade,Ioga,Ioga |
| STH | 0 | 0 | |a Духовность (мотив),Духовность,Йога (мотив),Йога,Коммерциализация,Хорошее самочувствие |
| STI | 0 | 0 | |a Γιόγκα (μοτίβο),Γιόγκα,Εμπορευματοποίηση,Ευεξία,Πνευματικότητα (μοτίβο),Πνευματικότητα |
| SUB | |a REL | ||
| SYE | 0 | 0 | |a Joga,Körperliches Yoga,Therapeutisches Yoga |
| SYG | 0 | 0 | |a Joga,Körperliches Yoga,Therapeutisches Yoga , Wohlergehen,Wohlgefühl,Subjektives Wohlbefinden , Geistigkeit , Ökonomisierung |