Wellbeing for sale: Representations of yoga in commercial media
This article focuses on how spirituality and commercialism are intertwined in the representations of yoga in the media. For this study, articles on yoga were collected from seven Finnish popular magazines, and analyzed using qualitative close reading guided by sensitizing concepts of subjective well...
| Main Author: | |
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| Contributors: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
[publisher not identified]
[2015]
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| In: |
Temenos
Year: 2015, Volume: 51, Issue: 1, Pages: 45-70 |
| Standardized Subjects / Keyword chains: | B
Yoga
/ Wellness
/ Spirituality
/ Commercialization
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| RelBib Classification: | AG Religious life; material religion AZ New religious movements BK Hinduism, Jainism, Sikhism |
| Further subjects: | B
Spirituality
B consumer culture B Yoga B media representations |
| Online Access: |
Volltext (kostenfrei) |