The Applause of Heaven: Max Lucado and the Cutesy in American Evangelicalism

Best-selling evangelical author Max Lucado's appeal is indicative of a motif in evangelicalism that I call “the cutesy.” Evangelicals who use the cutesy seek the knowing smile, serenity, or the heart-felt and precious “awww.” Instead of dismissing the cutesy as unworthy of attention, we should...

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Bibliographic Details
Main Author: Brenneman, Todd M. 1975- (Author)
Format: Electronic Article
Language:English
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Published: Oxford University Press [2016]
In: Journal of the American Academy of Religion
Year: 2016, Volume: 84, Issue: 3, Pages: 617-640
Standardized Subjects / Keyword chains:B USA / Lucado, Max 1955- / Evangelical movement / Emotion / Emotional behavior / Captatio benevolentiae
RelBib Classification:KBQ North America
KDG Free church
RE Homiletics
RH Evangelization; Christian media
Online Access: Volltext (Verlag)
Volltext (doi)