The Mnemonic of Intuitive Ontology Violation is not the Distinctiveness Effect: Evidence from a Broad Age Spectrum of Persons in the uk and China during a Free-Recall Task

The typical formulation of Pascal Boyer’s counterintuitiveness theory asserts that concepts violating intuitive ontological-category structures are more memorable. However, Boyer’s (2001) original claim centred on the transmission advantages of counter-ontological representations that were cultural....

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Bibliographic Details
Authors: Gregory, Justin P. (Author) ; Greenway, Tyler S. (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2017
In: Journal of cognition and culture
Year: 2017, Volume: 17, Issue: 1/2, Pages: 169-197
Further subjects:B counterintuitiveness distinctiveness mci recall
Online Access: Volltext (Publisher)
Parallel Edition:Electronic

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520 |a The typical formulation of Pascal Boyer’s counterintuitiveness theory asserts that concepts violating intuitive ontological-category structures are more memorable. However, Boyer’s (2001) original claim centred on the transmission advantages of counter-ontological representations that were cultural. Nevertheless, subsequent studies focused on the recall of novel counterintuitive representations, and an “alternative account” of the memorability of counterintuitive concepts has emerged resembling the distinctiveness effect. Yet, experimental evidence shows that familiar concepts have memorability advantages over novel ones. This investigation of these pan-cultural transmission biases used a large age-representative sample (13–86 years; N = 365) in the uk and China. Results were analysed by hlm, with familiarity, counterintuitiveness, and delay as 2-level fixed factors, and age as a covariate. No support was revealed for the typical formulation of the hypothesis — however, a significant age effect and interaction of familiarity × counterintuitiveness were found. 
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