An Unexpected Overlap between Civil Religion and Consumption: The Unseen Role of Conscious Commodity Design

This paper argues that the societally homogenising function attributed to civil religion possibly has, at least in parts, been assumed by conscious commodity design. Inasmuch as conscious commodity design helps to promote consumption, it is argued, it is potentially conducive to the achievement of a...

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Bibliographic Details
Main Author: Ulrich, Michael 1928-2023 (Author)
Format: Electronic Article
Language:English
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Published: Brill 2017
In: Journal of religion in Europe
Year: 2017, Volume: 10, Issue: 1/2, Pages: 218-239
Standardized Subjects / Keyword chains:B Civil religion / Merchandise / Design / Consumer behavior
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
ZB Sociology
Further subjects:B Aesthetics aesthetic experience civil religion conscious commodity design consumption government reality-making
Online Access: Volltext (Verlag)

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520 |a This paper argues that the societally homogenising function attributed to civil religion possibly has, at least in parts, been assumed by conscious commodity design. Inasmuch as conscious commodity design helps to promote consumption, it is argued, it is potentially conducive to the achievement of a satisfactory level of economic growth, which is considered a national goal in many countries. In this trajectory of argumentation, the role played by aesthetics, or, more specifically, by the consumer’s aesthetic experience therein is moved to the foreground and explored with a small socio-empirical experiment. Based on the findings, a thesis regarding the normative power of conscious commodity design with respect to a normalising of sensory orders in consumers is formulated. Its implications for consumer judgement, notably limiting and determining the consumer’s reality-making, are discussed. 
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