(Re)Making a Difference: Religion, Mediatisation and Gender

This article presents and discusses how mediatisation as a theory can be used to analyse two commercial videos, one promoting the organisation Catholics Come Home and the other Coca Cola. A core question in the current debate on mediatisation and religion concerns if and how mediatisation changes no...

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Bibliographic Details
Main Author: Lövheim, Mia 1968- (Author)
Format: Electronic Article
Language:English
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Published: Institut f. Fundamentaltheologie [2015]
In: Journal for religion, film and media
Year: 2015, Volume: 1, Issue: 1, Pages: 45-56
Standardized Subjects / Keyword chains:B Religion / Medialization / Motion pictures in advertising / Society / Communication / Religious change
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
Further subjects:B hybrid event
B commercial videos
B banal religion
B religious media
B Mediatisation
B Gender
Online Access: Volltext (doi)
Volltext (kostenfrei)