"Get to Know the Unknown": Understanding Religion and Advertising

The relationship between religion and advertising has mostly been theorized in terms of "religion in advertising" or "advertising as religion." This article pursues two goals: First, it offers a substantial critique of previous studies of advertising and religion in order to take...

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Bibliographic Details
Published in:Journal of media and religion
Main Author: Knauß, Stefanie 1976- (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2016]
In: Journal of media and religion
Standardized Subjects / Keyword chains:B Advertising / Religion
Online Access: Volltext (Verlag)