"Get to Know the Unknown": Understanding Religion and Advertising
The relationship between religion and advertising has mostly been theorized in terms of "religion in advertising" or "advertising as religion." This article pursues two goals: First, it offers a substantial critique of previous studies of advertising and religion in order to take...
Published in: | Journal of media and religion |
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Main Author: | |
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Routledge, Taylor and Francis Group
[2016]
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In: |
Journal of media and religion
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Standardized Subjects / Keyword chains: | B
Advertising
/ Religion
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Online Access: |
Volltext (Verlag) |