"Get to Know the Unknown": Understanding Religion and Advertising
The relationship between religion and advertising has mostly been theorized in terms of "religion in advertising" or "advertising as religion." This article pursues two goals: First, it offers a substantial critique of previous studies of advertising and religion in order to take...
| Publié dans: | Journal of media and religion |
|---|---|
| Auteur principal: | |
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Routledge, Taylor and Francis Group
[2016]
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| Dans: |
Journal of media and religion
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| Sujets / Chaînes de mots-clés standardisés: | B
Publicité
/ Religion
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| Accès en ligne: |
Volltext (Verlag) |