What Are They Really Selling? A Content Analysis of Advertisements During Religious Television Programming
This study quantitatively analyzed the content of television commercials aired during religious programs to determine the categories of products being promoted and the primary method used by advertisers to appeal to highly religious consumers. Medical- and life-related products are the largest categ...
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| Contributors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Routledge, Taylor and Francis Group
[2017]
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| In: |
Journal of media and religion
Year: 2017, Volume: 16, Issue: 3, Pages: 104-116 |
| Standardized Subjects / Keyword chains: | B
USA
/ Christianity
/ Fundamentalism
/ Television program
/ Commercial broadcast
/ Contents
/ Emotion
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| Online Access: |
Volltext (Verlag) |