The Ritualization of Consumer Capitalism: Catherine Bell's Ritual Theory, Ritual Practice in the Age of Starbucks

According to Max Weber, within the differentiated order of modernity, instrumental reason (Zweckrationalitat) came to dominate economic life (as well as law, science and architecture). Weber juxtaposed instrumental reason against religious, traditional and affective life. However, the history of con...

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Bibliographic Details
Main Author: Gonzalez, George (Author)
Format: Electronic Article
Language:English
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Published: Equinox [2015]
In: Implicit religion
Year: 2015, Volume: 18, Issue: 1, Pages: 3-44
Standardized Subjects / Keyword chains:B Bell, Catherine 1969- / Brand / Ritualization / Science of Religion / Consumer behavior / Materiality
Further subjects:B Consumption
B Spirituality
B Catherine Bell
B Modernity
B Consumers
B Branding
B Weber, Max, 1864-1920
B Neoliberalism
B Starbucks
B Ritualization
B Capitalism
Online Access: Volltext (doi)