Towards a theory on the place of goods and services in Islamic marketing

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Bibliographic Details
Authors: Boulanouar, Zakaria (Author) ; Wood, Bronwyn P. (Author)
Format: Print Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2018
In: International journal of islamic marketing and branding
Year: 2018, Volume: 3, Issue: 3, Pages: 175-182
Further subjects:B Islamic marketing
B Consumption
B Positioning
B Doctorate conferral
B Aufsatz in Zeitschrift
B placement
B Mold
B marketing theory

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