Exceptions to the Rule: Chabad-Lubavitch and the Digital Sphere

This article explores the tension between the inside and the outside in Chabad practice as represented by the digital sphere. Drawing on a close reading of Chabad Web sites, as well as archival and theoretical sources and biblical and rabbinic analysis, Chabad's relationship to media generally...

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Bibliographic Details
Published in:Journal of media and religion
Main Author: Pearl, Sharrona
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2014]
In: Journal of media and religion
Online Access: Volltext (Resolving-System)

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520 |a This article explores the tension between the inside and the outside in Chabad practice as represented by the digital sphere. Drawing on a close reading of Chabad Web sites, as well as archival and theoretical sources and biblical and rabbinic analysis, Chabad's relationship to media generally and the Internet specifically is explored. I find that Chabad's institutional use of the Internet is as a space to disseminate information rather than create community. The Internet is, for Chabad, a temporary space designed to bring people together in the real world rather than to create a virtual community. The Web site is designed to encourage people to seek out in-person encounters with Chabad Rabbis, whose recruitment techniques rest largely on personal charisma and interactions. 
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