A call to multiple arms!: protesting the commoditization of hindu imagery in western society
Over the past two decades, with the explosion of all things yoga, Hindu imagery has become part of an "Indo-chic" marketing trend, which has seen the mass production of henna, bindis, yoga mats, and "sari-esque" merchandise for Western consumption. Lunch boxes, nightlights, and T...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Taylor & Francis
[2014]
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In: |
Material religion
Year: 2014, Volume: 10, Issue: 1, Pages: 54-75 |
Further subjects: | B
Authenticity
B Protest B Appropriation B Apology B Representation B Hindu imagery |
Online Access: |
Volltext (Resolving-System) |