A call to multiple arms!: protesting the commoditization of hindu imagery in western society

Over the past two decades, with the explosion of all things yoga, Hindu imagery has become part of an "Indo-chic" marketing trend, which has seen the mass production of henna, bindis, yoga mats, and "sari-esque" merchandise for Western consumption. Lunch boxes, nightlights, and T...

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Bibliographic Details
Main Author: Ramachandran, Tanisha (Author)
Format: Electronic Article
Language:English
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Published: Taylor & Francis [2014]
In: Material religion
Year: 2014, Volume: 10, Issue: 1, Pages: 54-75
Further subjects:B Authenticity
B Protest
B Appropriation
B Apology
B Representation
B Hindu imagery
Online Access: Volltext (Resolving-System)