A Test and Expansion of the Fishbein Model on Religious Attitudes and Behavior in Thailand
Fishbein's reasoned action model of relationships among attitude, subjec- tive norm, intention, and behavior (Azjen & Fishbein, 1980) was tested on a sample of 110 Thai teachers' college students. The behavior investigated was the culturally well-established religious behavior of merit...
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
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Published: |
Routledge, Taylor & Francis Group
[1991]
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In: |
The international journal for the psychology of religion
Year: 1991, Volume: 1, Issue: 1, Pages: 33-40 |
Online Access: |
Volltext (Resolving-System) |
Summary: | Fishbein's reasoned action model of relationships among attitude, subjec- tive norm, intention, and behavior (Azjen & Fishbein, 1980) was tested on a sample of 110 Thai teachers' college students. The behavior investigated was the culturally well-established religious behavior of merit making during Buddhist Lent. The addition of two components to the model was also examined through (a) previous experience with the behavior and (b) a moral or valuative dimension of attitude. Correlational analysis supported the reasoned action model with the inclusion of affective and valuative components to attitude. Sequential multiple-regression analyses showed that subjective norms did not contribute unique variance to the prediction of intention, but previous experience with the behavior and the affective component of attitude both did. |
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ISSN: | 1532-7582 |
Contains: | Enthalten in: The international journal for the psychology of religion
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Persistent identifiers: | DOI: 10.1207/s15327582ijpr0101_5 |