Religions as brands?: religion and spirituality in consumer society

This article gives an interdisciplinary account of the societal causes as well as individual and organizational effects of religious consumer society. It integrates and systematizes contributions from economics of religion, marketing, and sociology of religion. The article presents the causes of rel...

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Bibliographic Details
Authors: Stolz, Joerg (Author) ; Usunier, Jean-Claude 1951- (Author)
Format: Electronic Article
Language:English
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Published: International Association of Management, Spirituality & Religion [2019]
In: Journal of management, spirituality & religion
Year: 2019, Volume: 16, Issue: 1, Pages: 6-31
RelBib Classification:AD Sociology of religion; religious policy
CB Christian life; spirituality
CH Christianity and Society
Further subjects:B Secularization
B Transcendence
B Aufsatz in Zeitschrift
B Branding
B Religiosity
B Marketing
Online Access: Presumably Free Access
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