Religiosity and consumer behavior: a summarizing review
This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer attitude toward religious products and econom...
| Auteurs: | ; ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
International Association of Management, Spirituality & Religion
[2019]
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| Dans: |
Journal of management, spirituality & religion
Année: 2019, Volume: 16, Numéro: 1, Pages: 32-54 |
| RelBib Classification: | AD Sociologie des religions AE Psychologie de la religion AG Vie religieuse NCG Éthique de la création; Éthique environnementale |
| Sujets non-standardisés: | B
Religious Community
B Religious Beliefs B Rituals B Consumer psychology B Aufsatz in Zeitschrift B religious values B Religiosity |
| Accès en ligne: |
Volltext (Resolving-System) Volltext (doi) |
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| 520 | |a This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer attitude toward religious products and economic shopping behavior. A conceptual framework is presented to depict how certain dimensions of religion can explain the psychological mechanisms underlying these effects. Specifically, we propose prayer (religious rituals), religious exclusivism and divine retribution (religious beliefs), frugality (religious values) and religious community involvement and religious identity (religious community) as possible antecedents that drive the previously established differences in consumer behavior. For each of these antecedents, we offer definitions and integrate research findings from psychology, religion and marketing to build testable propositions. This essay complements preceding work and at the same time expands and broadens it by developing theory regarding the causal linkages between religiosity and consumer outcomes. | ||
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