Religiosity and consumer behavior: a summarizing review
This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intolerance, ethics, and risk aversion. It also impacts consumer attitude toward religious products and econom...
| Auteurs: | ; ; |
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| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
International Association of Management, Spirituality & Religion
[2019]
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| Dans: |
Journal of management, spirituality & religion
Année: 2019, Volume: 16, Numéro: 1, Pages: 32-54 |
| RelBib Classification: | AD Sociologie des religions AE Psychologie de la religion AG Vie religieuse NCG Éthique de la création; Éthique environnementale |
| Sujets non-standardisés: | B
Religious Community
B Religious Beliefs B Rituals B Consumer psychology B Aufsatz in Zeitschrift B religious values B Religiosity |
| Accès en ligne: |
Volltext (Resolving-System) Volltext (doi) |