Competing in Cedar: Nike, Superstar Athletes, and the Unseen Strangers Who Make our Shoes
Nike's global dominance in the athletic shoe and sports apparel market is without serious rival. Its current worth stands at $32.4 billion worldwide. Nike manufactures through an "export-processing system," where the intellectual work of design and marketing takes place in the US and...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Oxford Graduate School
[2019]
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| In: |
Journal of sociology and Christianity
Year: 2019, Volume: 9, Issue: 2, Pages: 7-28 |
| Standardized Subjects / Keyword chains: | B
Nike Goddess (Firm)
/ Business logistics
/ Athletic shoes
/ Production of
/ Asian woman
/ Exploitation
/ Sportsman
/ Blacks
/ Advertising
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| RelBib Classification: | KBM Asia KBQ North America ZB Sociology |
| Further subjects: | B
capitalist world-system
B supply chains B endorsements B Nike Goddess B meta-national corporations B export-processing B Strangers B Sports |
| Online Access: |
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