Religion in Domestic Violence Prevention PSAs: The Role of Religiosity in Motivating Christian Bystanders to Intervene
Domestic violence is an ongoing health issue around the world, propelling individuals and organizations to seek out new and innovative ways to mitigate its widespread reach. Focusing on the potential of religion to positively impact messaging, the current study examines how Christian symbolism might...
| Veröffentlicht in: | Journal for the scientific study of religion |
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| VerfasserInnen: | ; |
| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
Wiley-Blackwell
[2019]
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| In: |
Journal for the scientific study of religion
Jahr: 2019, Band: 58, Heft: 4, Seiten: 874-890 |
| normierte Schlagwort(-folgen): | B
USA
/ Häusliche Gewalt
/ Intervention
/ Christentum
/ Religiöse Identität
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| RelBib Classification: | AD Religionssoziologie; Religionspolitik CB Christliche Existenz; Spiritualität CH Christentum und Gesellschaft |
| weitere Schlagwörter: | B
Christianity
B Domestic Violence B Advertising B Religiosity B bystander intervention |
| Online Zugang: |
Volltext (Resolving-System) Volltext (doi) |
| Zusammenfassung: | Domestic violence is an ongoing health issue around the world, propelling individuals and organizations to seek out new and innovative ways to mitigate its widespread reach. Focusing on the potential of religion to positively impact messaging, the current study examines how Christian symbolism might be used to encourage intervention behavior using public service announcements (PSAs). Using a between-subjects design of Christian Americans as the respondent pool, a religious symbol versus a control ad was utilized. Levels of religiosity were also measured and factors impacting the construct assessed. Findings revealed religiosity, the importance of religion in one's life, was the underlying motivator for highly religious people to act rather than a religious cue. Within religiosity, the perceived strength of faith to one's identity held greater value than church attendance and frequency of prayer. Theoretical implications are discussed as well as insights for people working in public service messaging. |
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| ISSN: | 1468-5906 |
| Enthält: | Enthalten in: Journal for the scientific study of religion
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| Persistent identifiers: | DOI: 10.1111/jssr.12624 |