"We Are Open-Minded, Tolerant, and Care for Other People": Comparing Audience Responses to Religion in Documentaries

The article presents a semio-pragmatic analysis conbined with an audience study to examine how religion can be communicated through documentaries. The research considers the extent to which cultural differences impact the reception process. A semio-pragmatic analysis was applied to a documentary abo...

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Bibliographic Details
Authors: Mäder, Marie-Therese 1968- (Author) ; Soto-Sanfiel, María T. (Author)
Format: Electronic Article
Language:English
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Published: Routledge, Taylor and Francis Group [2019]
In: Journal of media and religion
Year: 2019, Volume: 18, Issue: 3, Pages: 98-114
Standardized Subjects / Keyword chains:B Mormon / Self-image / Muslim / Documentary film / Television program / Reception / Culture / Milieu
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
AX Inter-religious relations
Online Access: Volltext (Resolving-System)
Rights Information:InC 1.0

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520 |a The article presents a semio-pragmatic analysis conbined with an audience study to examine how religion can be communicated through documentaries. The research considers the extent to which cultural differences impact the reception process. A semio-pragmatic analysis was applied to a documentary about Mormons. Subsequently, a reception study was conducted with undergraduate participants from Spain and Switzerland. These participants watched an extract from the documentary and completed questionnaires about values perceived, and their opinions and attitudes about it. In a second study, the process was repeated with a documentary about Muslims, and with similar participants. The results show that (1) the semio-pragmatic analysis is an effective tool for understanding how religion is mediatized in documentaries and (2) the perceived values, attitudes and opinions for both documentaries differ significantly according to the cultural context in which they are received. 
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