Church branding and self-packaging: the mass media and African pentecostal missionary strategy
The use of the mass media has become a contemporary and fast-growing religious phenomenon within Pentecostal and charismatic churches. By drawing implications on the use of modern media technologies, this article presents a popular case of a Charismatic church in Ghana and shows how the idea of bran...
Main Author: | |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Brill
Dec 2018
|
In: |
Journal of religion in Africa
Year: 2018, Volume: 48, Issue: 3, Pages: 231-254 |
Standardized Subjects / Keyword chains: | B
Ghana
/ Pentecostal churches
/ Image
/ Akustische Markenführung
/ Mass media
/ Mission
|
RelBib Classification: | CG Christianity and Politics CH Christianity and Society KBN Sub-Saharan Africa KDG Free church RJ Mission; missiology |
Further subjects: | B
Church
B Media consumption B Spheres of influence B Missionary B Charismatic churches B Branding B Marketing B Role B Modernity B Mass Media B Pentecostal churches B Pentecostal B Mass media B Mission B Performance B Meaning |
Online Access: |
Volltext (Resolving-System) Volltext (Verlag) |
MARC
LEADER | 00000caa a2200000 4500 | ||
---|---|---|---|
001 | 1688782648 | ||
003 | DE-627 | ||
005 | 20231219061740.0 | ||
007 | cr uuu---uuuuu | ||
008 | 200129s2018 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.1163/15700666-12340139 |2 doi | |
035 | |a (DE-627)1688782648 | ||
035 | |a (DE-599)KXP1688782648 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a RF01.15 |2 fivr | ||
084 | |a SG09 |2 fivs | ||
084 | |a SG06 |2 fivs | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |e VerfasserIn |0 (DE-588)1203737580 |0 (DE-627)1688783369 |4 aut |a Benyah, Francis | |
109 | |a Benyah, Francis | ||
245 | 1 | 0 | |a Church branding and self-packaging |b the mass media and African pentecostal missionary strategy |c Francis Benyah |
264 | 1 | |c Dec 2018 | |
300 | |b Illustrationen | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
500 | |a Literaturverzeichnis: Seite 250-253, Literaturhinweise | ||
520 | |a The use of the mass media has become a contemporary and fast-growing religious phenomenon within Pentecostal and charismatic churches. By drawing implications on the use of modern media technologies, this article presents a popular case of a Charismatic church in Ghana and shows how the idea of branding evolves around the use of the mass media. This article argues that the branding of the leaders’ personality and the church is a marketing strategy aimed at attracting more people into the church. | ||
601 | |a Strategie | ||
650 | 0 | 7 | |0 (DE-588)4030702-5 |0 (DE-627)104731745 |0 (DE-576)208988742 |a Kirche |2 gnd |
650 | 0 | 7 | |0 (DE-588)4136841-1 |0 (DE-627)105654477 |0 (DE-576)209672587 |a Pfingstbewegung |2 gnd |
650 | 0 | 7 | |0 (DE-588)4151277-7 |0 (DE-627)10554700X |0 (DE-576)209786876 |a Einflusssphäre |2 gnd |
650 | 0 | 7 | |0 (DE-588)4120719-1 |0 (DE-627)105774537 |0 (DE-576)20953737X |a Medienkonsum |2 gnd |
650 | 0 | 7 | |0 (DE-588)4037877-9 |0 (DE-627)106235079 |0 (DE-576)209027029 |a Massenmedien |2 gnd |
650 | 0 | 7 | |0 (DE-588)4005184-5 |0 (DE-627)104325550 |0 (DE-576)20885973X |a Bedeutung |2 gnd |
650 | 0 | 7 | |0 (DE-588)4130478-0 |0 (DE-627)105702277 |0 (DE-576)20961935X |a Rolle |2 gnd |
650 | 0 | 7 | |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |a Marketing |2 gnd |
650 | 0 | 7 | |0 (DE-588)4039567-4 |0 (DE-627)106227602 |0 (DE-576)20903551X |a Mission |2 gnd |
650 | 4 | |a Charismatic churches | |
650 | 4 | |a Pentecostal | |
650 | 4 | |a Branding | |
650 | 4 | |a Mass Media | |
650 | 4 | |a Missionary | |
650 | 4 | |a Modernity | |
650 | 4 | |a Performance | |
652 | |a CG:CH:KBN:KDG:RJ | ||
689 | 0 | 0 | |d g |0 (DE-588)4020949-0 |0 (DE-627)10631629X |0 (DE-576)208935371 |2 gnd |a Ghana |
689 | 0 | 1 | |d s |0 (DE-588)4136841-1 |0 (DE-627)105654477 |0 (DE-576)209672587 |2 gnd |a Pfingstbewegung |
689 | 0 | 2 | |d s |0 (DE-588)4026574-2 |0 (DE-627)106287729 |0 (DE-576)208967133 |2 gnd |a Image |
689 | 0 | 3 | |d s |0 (DE-588)7614468-9 |0 (DE-627)568863372 |0 (DE-576)281678030 |2 gnd |a Akustische Markenführung |
689 | 0 | 4 | |d s |0 (DE-588)4037877-9 |0 (DE-627)106235079 |0 (DE-576)209027029 |2 gnd |a Massenmedien |
689 | 0 | 5 | |d s |0 (DE-588)4039567-4 |0 (DE-627)106227602 |0 (DE-576)20903551X |2 gnd |a Mission |
689 | 0 | |5 (DE-627) | |
773 | 0 | 8 | |i Enthalten in |t Journal of religion in Africa |d Leiden : Brill, 1967 |g 48(2018), 3, Seite 231-254 |h Online-Ressource |w (DE-627)34133927X |w (DE-600)2066633-0 |w (DE-576)100517781 |x 1570-0666 |7 nnns |
773 | 1 | 8 | |g volume:48 |g year:2018 |g number:3 |g pages:231-254 |
856 | 4 | 0 | |u https://doi.org/10.1163/15700666-12340139 |x Resolving-System |
856 | 4 | 0 | |u https://brill.com/view/journals/jra/48/3/article-p231_4.xml |x Verlag |
935 | |a mteo | ||
936 | f | i | |0 (DE-627)1756132968 |a RF01.15 |b Ghana |k Afrika südlich der Sahara |k Westafrika |k Ghana |2 fivr |
936 | f | i | |0 (DE-627)1756136092 |a SG09 |b Religion/Religionsgemeinschaften |k Gesellschaft |k Religion/Religionsgemeinschaften |2 fivs |
936 | f | i | |0 (DE-627)1756136068 |a SG06 |b Medien/Information |k Gesellschaft |k Medien/Information |2 fivs |
938 | 1 | 0 | |0 (DE-627)1756197814 |0 (DE-615)6601263 |a Ghana |2 fivt |
938 | 1 | 0 | |0 (DE-627)175623390X |0 (DE-615)6600985 |a Christliche Kirche |2 fivt |
938 | 1 | 0 | |0 (DE-627)105654477 |0 (DE-588)4136841-1 |a Pfingstbewegung |2 gnd |2 fivt |
938 | 1 | 0 | |0 (DE-627)1756211728 |0 (DE-615)6606455 |a Einflusssphäre |2 fivt |
938 | 1 | 0 | |0 (DE-627)1756178852 |0 (DE-615)6603178 |a Mediennutzung |2 fivt |
938 | 1 | 0 | |0 (DE-627)1756168768 |0 (DE-615)6606662 |a Massenmedien |2 fivt |
938 | 1 | 0 | |0 (DE-627)1756231834 |0 (DE-615)6601088 |a Bedeutung/Rolle |2 fivt |
938 | 1 | 0 | |0 (DE-627)1756219990 |0 (DE-615)6601540 |a Image-Bildung |2 fivt |
938 | 1 | 0 | |0 (DE-627)1756158622 |0 (DE-615)6602540 |a Marketing |2 fivt |
938 | 1 | 0 | |0 (DE-627)1756169683 |0 (DE-615)6608922 |a Mission |2 fivt |
938 | 1 | 1 | |0 (DE-627)1756152284 |0 (DE-615)6607912 |a Geistliche |2 fiva |
938 | 1 | 1 | |a Evangelikale |2 fiva |
938 | 1 | 1 | |0 (DE-627)1756149232 |0 (DE-615)6603129 |a Charisma |2 fiva |
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 3670797173 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1688782648 | ||
LOK | |0 005 20231219173151 | ||
LOK | |0 008 200525||||||||||||||||ger||||||| | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a fivi |a ixzs |a ixzo | ||
LOK | |0 936ln |0 1442049022 |a KBN | ||
LOK | |0 936ln |0 1442050470 |a KDG | ||
LOK | |0 936ln |0 1442053240 |a RJ | ||
LOK | |0 936ln |0 1442043911 |a CG | ||
LOK | |0 936ln |0 1550735845 |a CH | ||
ORI | |a SA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Church,Church,Church,Church in literature,Ghana,Ghana,Ghana,Colony,Southern Ghana,Northern Ghana,Image,Marketing,Mass media,Mass media,Meaning,Significance,Media consumption,Media use,Mission,Mission (international law,Mission,Christianity,World mission,Pentecostal churches,Pentecostalism,Performance,Role,Spheres of influence |
STB | 0 | 0 | |a Consommation médiatique,Image,Marketing,Mercatique,Mercatique,Marketing,Mission,Mission,Mission,Médias,Médias de masse,Médias de masse,Médias,Pentecôtisme,Mouvement charismatique,Performance,Rôle,Signification,Sphères d'influence,Église,Église |
STC | 0 | 0 | |a Consumo mediático,Iglesia,Iglesia,Imagen,Marketing,Medios de comunicación de masa,Misión,Misión,Misión,Movimiento,Iglesia pentecostal,Iglesia pentecostal,Performance,Rol,Papel,Papel,Significado |
STD | 0 | 0 | |a Chiesa,Chiesa,Consumo mediatico,Immagine,Marketing,Mass media,Mezzi di comunicazione di massa,Mezzi di comunicazione di massa,Missione,Missione,Missione,Movimento pentecostale,Performance,Ruolo,Sfere d'influenza,Significato |
STE | 0 | 0 | |a 五旬节运动,图像,大众传媒,大众媒体,媒体消费,宣教,宣教,传教,宣教使命,传教,宣教使命,巿场营销,营销,巿场营销,意义,含意,教会,教会,行为艺术,角色,作用 |
STF | 0 | 0 | |a 五旬節運動,圖像,大眾傳媒,大眾媒體,媒體消費,宣教,宣教,傳教,宣教使命,傳教,宣教使命,巿場營銷,營銷,巿場行銷,意義,含意,教會,教會,行為藝術,角色,作用 |
STG | 0 | 0 | |a Consumo mediático,Igreja,Igreja,Imagem,Marketing,Meios de comunicação de massa,Missão,Missão,Missão,Movimento,Igreja pentecostal,Igreja pentecostal,Papel,Performance,Significado |
STH | 0 | 0 | |a Значение,Имидж,Маркетинг,Миссия (мотив),Миссия (международное право),Миссия,Перформанс (искусство),Потребление медиа,Пятидесятники (церковь),Роль,Средства массовой информации,Церковь (мотив),Церковь |
STI | 0 | 0 | |a Εικόνα,Image,Εικόνα-κύρος,Εκκλησία (μοτίβο),Εκκλησία,Ιεραποστολή (μοτίβο),Αποστολή (Διεθνές δίκαιο),Ιεραποστολή,Κατανάλωση των μέσων μαζικής ενημέρωσης,Μάρκετινγκ,Marketing,Μέσα Μαζικής Ενημέρωσης,ΜΜΕ,Μέσα Μαζικής Επικοινωνίας,Παράσταση (τέχνες),Πεντηκοστιανισμός,Ρόλος,Σημασία,Έννοια |
SUB | |a REL | ||
SYE | 0 | 0 | |a Church,Christliche Kirche,Christliche Kirche , Rosenberg-Kirche,Notre-Dame-de-l'Assomption,Ste-Trinité,Sainte-Trinité , Pfingstkirche,Pfingstkirchen,Pentekostalismus , Einflussbereich , Mediennutzung,Medien,Medien,Mediennutzung,Medienhandeln , Massenkommunikationsmittel,Kommunikation - Massenmedien,Massenkommunikationsmittel,Massenmedium , Sinn , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung , Diplomatische Mission,Christentum,Christliche Mission,Heidenmission,Weltmission,Missionierung , Performance |
SYG | 0 | 0 | |a Republic of Ghana,Republik Ghana , Pfingstkirche,Pfingstkirchen,Pentekostalismus , Sound Branding,Audio Branding,Klangmarke,Hörmarke , Massenkommunikationsmittel,Kommunikation - Massenmedien,Massenkommunikationsmittel,Massenmedium , Diplomatische Mission,Christentum,Christliche Mission,Heidenmission,Weltmission,Missionierung |
TIM | |a 100019570306_100020241231 |b 1957-03-06 - 2024 |