"The Grandest, Most Compelling Story of All Time: Dominant Themes of Christian Media Marketing"
This article analyzes the marketing campaigns of best-selling Christian books and albums to identify their dominant themes. Through a literary/critical analysis, this article addresses how Christian media marketing frames the consumer as having spiritual problems, lauds the artists as Christian role...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
University of Saskatchewan
[2014]
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| In: |
Journal of religion and popular culture
Year: 2014, Volume: 26, Issue: 1, Pages: 23-35 |
| Further subjects: | B
media industry
B Christian media B Evangelicalism B media economy |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |