The Church in the Market Place: Advertising and Religion in a Secular Age
This paper explores the limits of Peter Berger's secularization thesis through an examination of religious advertising. If churches are part of a market situation, as Berger affirms, what can be said of their advertising in a secular age? Different types of religious advertising and their effec...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Carfax Publ.
[2000]
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| In: |
Journal of contemporary religion
Year: 2000, Volume: 15, Issue: 1, Pages: 97-119 |
| Online Access: |
Volltext (Resolving-System) |