Influence of religiosity on the behavior of buying sports apparel: a study of the Muslim market segment in India
The paper is aimed to study the influence of religiosity on the behavior of buying sports apparel in the Muslim market segment of India. The data was collected from 1000 Muslim respondents from four states: Uttar Pradesh, Delhi, Uttarakhand, and Jammu & Kashmir. The paper has found that religion...
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Vilniaus Universiteto Leidykla
2019
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| In: |
Organizations and markets in emerging economies
Year: 2019, Volume: 10, Issue: 2, Pages: 212-226 |
| Further subjects: | B
Aufsatz in Zeitschrift
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| Online Access: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Rights Information: | CC BY 4.0 |