Not in His Image: The Moderating Effect of Gender on Religious Appeals
Religious appeals have been part and parcel of campaign strategy for decades. Most often, however, these appeals to have come from men, but little is known about how women would fare using religious appeals on the campaign trail. To remedy this, we used an experimental design to examine voter reacti...
| Authors: | ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Cambridge Univ. Press
[2011]
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| In: |
Politics and religion
Year: 2011, Volume: 4, Issue: 2, Pages: 338-354 |
| Online Access: |
Volltext (Resolving-System) Volltext (doi) |