The Destination Marketing Development of Religious Tourism in Uzbekistan
Uzbekistan has great potential to develop pilgrimage tourism based on the spiritual culture of the Islamic religion. Destination marketing development of religious tourism, based on Sufism is an innovative direction for the organisation of pilgrimage tourism. In this paper, the dual nature of this k...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Dublin Institute of Technology
[2016]
|
| In: |
The international journal of religious tourism and pilgrimage
Year: 2016, Volume: 4, Issue: 7, Pages: 9-20 |
| Standardized Subjects / Keyword chains: | B
Uzbekistan
/ Sufism
/ Sanctuary
/ Pilgrimage
/ Spiritual tourism
/ Tourismusmarketing
|
| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion BJ Islam KBM Asia ZA Social sciences |
| Further subjects: | B
intermediary-marketing company
B destination marketing B Sufism B Religious Tourism B Baha-ud-Din Naqshband |
| Online Access: |
Volltext (doi) Volltext (kostenfrei) |
MARC
| LEADER | 00000caa a22000002 4500 | ||
|---|---|---|---|
| 001 | 1695657276 | ||
| 003 | DE-627 | ||
| 005 | 20220901162044.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 200422s2016 xx |||||o 00| ||eng c | ||
| 024 | 7 | |a 10.21427/D7G01X |2 doi | |
| 035 | |a (DE-627)1695657276 | ||
| 035 | |a (DE-599)KXP1695657276 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 084 | |a 0 |2 ssgn | ||
| 100 | 1 | |a Navruz-Zoda, Bakhtiyor |e VerfasserIn |4 aut | |
| 245 | 1 | 4 | |a The Destination Marketing Development of Religious Tourism in Uzbekistan |
| 264 | 1 | |c [2016] | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 520 | |a Uzbekistan has great potential to develop pilgrimage tourism based on the spiritual culture of the Islamic religion. Destination marketing development of religious tourism, based on Sufism is an innovative direction for the organisation of pilgrimage tourism. In this paper, the dual nature of this kind of religious tourism is revealed to comprise: first a pilgrimage nature, that consists of the Sufi pilgrimage to Sufi shrines to perform ritual and; secondly a religious-cognitive nature, whereby, a major segment of travellers can be Muslim, non-Sufis and scientists, researchers, teachers, tutors and other categories of tourists who are interested in the learning of Sufism. For the stable development of inbound international religious tourism, we have applied a destination marketing methodology, based on a combination of the marketing concept and theory of regional management. In the paper, applying the concept of destination marketing to religious tourism along with the traditional concept of holy places', the religious destination' concept is introduced along with the creation of a new, Sufipilgrimage and religious-cognitive destination - The Homeland of Sufi Sultan - Bahaud-Din Naqshband' (acronym: SP&RCD Sufi Hajj'). The marketing tools for this destination are being developed. Depending on the purpose of travel to Sufi shrines, a tailored version of the tour program is recommended. In addition, market segmentation of the SP&RCD Sufi Hajj' is implemented according to travel purposes, conviction, geographical basis and gender. In the report, the organisational structure of a new intermediary-marketing company Sufipilgrimdestination, which is designed to control the flow of foreign pilgrims to Uzbekistan, is substantiated. As a brand for this destination, an image is selected, which includes a picture of the Baha-ud-Din Naqshband Ensemble in the centre (this site is located in the suburb of Bukhara); with the inscription: Travel to the Holy Bukhara - Motherland of Sufi Sultan Baha-ud-Din Naqshband'. | ||
| 650 | 4 | |a Baha-ud-Din Naqshband | |
| 650 | 4 | |a Sufism | |
| 650 | 4 | |a destination marketing | |
| 650 | 4 | |a intermediary-marketing company | |
| 650 | 4 | |a Religious Tourism | |
| 652 | |a AD:AG:BJ:KBM:ZA | ||
| 689 | 0 | 0 | |d g |0 (DE-588)4062199-6 |0 (DE-627)104252715 |0 (DE-576)20914288X |2 gnd |a Usbekistan |
| 689 | 0 | 1 | |d s |0 (DE-588)4058522-0 |0 (DE-627)106146939 |0 (DE-576)209126744 |2 gnd |a Sufismus |
| 689 | 0 | 2 | |d s |0 (DE-588)4072395-1 |0 (DE-627)104493674 |0 (DE-576)209186887 |2 gnd |a Heiligtum |
| 689 | 0 | 3 | |d s |0 (DE-588)4064460-1 |0 (DE-627)104522860 |0 (DE-576)209153628 |2 gnd |a Wallfahrt |
| 689 | 0 | 4 | |d s |0 (DE-588)1054037531 |0 (DE-627)790944146 |0 (DE-576)409964107 |2 gnd |a Spiritueller Tourismus |
| 689 | 0 | 5 | |d s |0 (DE-588)102470968X |0 (DE-627)720382629 |0 (DE-576)369381769 |2 gnd |a Tourismusmarketing |
| 689 | 0 | |5 (DE-627) | |
| 700 | 1 | |a Navruz-Zoda, Zebiniso |e VerfasserIn |4 aut | |
| 773 | 0 | 8 | |i Enthalten in |t The international journal of religious tourism and pilgrimage |d Dublin : Dublin Institute of Technology, 2013 |g 4(2016), 7, Seite 9-20 |h Online-Ressource |w (DE-627)819493686 |w (DE-600)2812605-1 |w (DE-576)427161738 |x 2009-7379 |7 nnns |
| 773 | 1 | 8 | |g volume:4 |g year:2016 |g number:7 |g pages:9-20 |
| 856 | 4 | 0 | |u https://arrow.tudublin.ie/ijrtp/vol4/iss7/3 |x Verlag |z kostenfrei |3 Volltext |
| 856 | |u https://doi.org/10.21427/D7G01X |x doi |3 Volltext | ||
| 936 | u | w | |d 4 |j 2016 |e 7 |h 9-20 |
| 951 | |a AR | ||
| ELC | |a 1 | ||
| LOK | |0 000 xxxxxcx a22 zn 4500 | ||
| LOK | |0 001 3630046576 | ||
| LOK | |0 003 DE-627 | ||
| LOK | |0 004 1695657276 | ||
| LOK | |0 005 20220901162044 | ||
| LOK | |0 008 200422||||||||||||||||ger||||||| | ||
| LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
| LOK | |0 092 |o n | ||
| LOK | |0 852 |a DE-Tue135 | ||
| LOK | |0 852 1 |9 00 | ||
| LOK | |0 935 |a ixzs |a ixzo |a rwrk | ||
| LOK | |0 936ln |0 144204893X |a KBM | ||
| LOK | |0 936ln |0 1442043539 |a BJ | ||
| LOK | |0 936ln |0 1442043016 |a AD | ||
| LOK | |0 936ln |0 1442043229 |a AG | ||
| LOK | |0 936ln |0 1442053771 |a ZA | ||
| OAS | |a 1 | ||
| ORI | |a SA-MARC-ixtheoa001.raw | ||
| REL | |a 1 | ||
| STA | 0 | 0 | |a Pilgrimage,Pilgrimage,Place of pilgrimage,Pilgrimage place,Pilgrims and pilgrimages in art,Sanctuary,Sanctuary,Holy place,Place of worship,Holy area,Sacred space,Spiritual tourism,Sufism,Sufism,Sofism,Islam,Islamic mysticism,Mysticism,Uzbekistan,Usbekistan |
| STB | 0 | 0 | |a Pèlerinage,Pèlerinage,Sanctuaire,Sanctuaire,Lieux sacrés,Soufisme,Soufisme,Tourisme spirituel |
| STC | 0 | 0 | |a Peregrinación,Peregrinación,Santuario,Santuario,Lugares sagrados,Sufismo,Sufismo,Turismo espiritual |
| STD | 0 | 0 | |a Pellegrinaggio,Pellegrinaggio,Sacrario,Sacrario,Luoghi sacri,Sufismo,Sufismo,Turismo spirituale,Turismo religioso,Turismo religioso |
| STE | 0 | 0 | |a 圣地,圣地,圣迹,圣迹,朝圣,朝圣,朝圣之旅,朝圣之旅,苏菲主义,苏菲派 |
| STF | 0 | 0 | |a 朝聖,朝聖,朝聖之旅,朝聖之旅,聖地,聖地,聖跡,聖跡,蘇菲主義,蘇菲派 |
| STG | 0 | 0 | |a Peregrinação,Peregrinação,Romaria (Motivo),Romaria,Santuário,Santuário,Sufismo,Sufismo,Turismo espiritual |
| STH | 0 | 0 | |a Духовный туризм,Паломничество (мотив),Паломничество,Святилище (мотив),Храм,Святилище,Суфизм (мотив),Суфизм |
| STI | 0 | 0 | |a Θρησκευτικός τουρισμός,Πνευματικός τουρισμός,Ιερό <μοτίβο>,Ιερό,Αγιαστήριο,Αγιαστήριο (μοτίβο),Προσκύνημα (μοτίβο),Προσκύνημα,Σουφισμός (μοτίβο),Σουφισμός |
| SUB | |a REL | ||
| SYG | 0 | 0 | |a O'zbekiston Respublikasi,Usbekien,Usbekistan,Özbekiston Jumhuriyati,Oʹzbekiston,Ŭzbekiston,Ŭzbekiston Respublikasi,Uzbekistan,Ouzbekistan,Respublika Uzbekistan,Republic of Uzbekistan,Republik Usbekistan,Oʹzbekiston Respublikasi , Ṣūfismus,Islamische Mystik,Sufik,Taṣauwuf,Taṣawwuf,Sufitum,Tasavvuf,تصوف , Heilige Stätte,Heiliger Bezirk,Heiliger Ort,Heiliger Raum,Heiligtümer,Heilige Stätten , Pilgerfahrt,Pilgerfahrt,Pilgerreise,Wallfahrtsort,Wallfahrten,Pilgerfahrt,Pilgerreise,Wallfahrtsort,Wallfahrten , Religiöser Tourismus , Tourismus-Marketing,Touristikmarketing,Touristik-Marketing,Fremdenverkehrsmarketing,Tourismus |
| TIM | |a 100019910901_100020241231 |b 1991-09-01 - 2024 | ||