The Role and Usage of Apps and Instant Messaging in Religious Mass Events

Over the last few years, large events have conferred great importance on Event Management, or the management of mass meetings. In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times...

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Bibliographic Details
Authors: Narbona, Juan (Author) ; Arasa, Daniel (Author)
Format: Electronic Article
Language:English
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Published: Dublin Institute of Technology [2016]
In: The international journal of religious tourism and pilgrimage
Year: 2016, Volume: 4, Issue: 3, Pages: 29-42
Standardized Subjects / Keyword chains:B Religious festival / Major event / Social media
RelBib Classification:AD Sociology of religion; religious policy
AG Religious life; material religion
ZB Sociology
ZG Media studies; Digital media; Communication studies
Further subjects:B event management
B Instant Messaging
B Pilgrimages
B mobile technology
Online Access: Volltext (doi)
Volltext (kostenfrei)

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520 |a Over the last few years, large events have conferred great importance on Event Management, or the management of mass meetings. In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and World Youth Day are all good examples of this. These events imply at least a threefold spiritual, organizational and touristic challenge, and success in each one of these areas contributes to the favourable result of the others. Due to the particular nature of these events, which can mobilize millions of people in just a few days, communication is fundamental. In this sense, the development of mobile technology allows for direct communication with the individual and an unprecedented capacity for diffusion, especially by means of apps and instant messaging, which are two of the most-used channels available on these devices. This paper offers a reflection on the prospects and management of information via smartphones during these large religious events. As a practical case, we will study the beatification of the Catholic bishop Álvaro del Portillo held in Madrid in September 2014, in a ceremony that drew more than 250,000 people from over 70 countries. 
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