A Scalar Comparison of Motivations and Expectations of Experience within the Religious Tourism Market

Academic studies on tourism market segmentation have decreased in scale over time, with the focus on tourist segmentation changing from segmenting the market as a whole to segmenting specific tourism niche markets. This change in scale can also be seen in how academics have attempted to segment the...

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Bibliographic Details
Main Author: Olsen, Daniel H. 1973- (Author)
Format: Electronic Article
Language:English
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Published: Dublin Institute of Technology [2014]
In: The international journal of religious tourism and pilgrimage
Year: 2013, Volume: 1, Issue: 1, Pages: 41-61
Further subjects:B segmentation
B expectation of experience
B Scale
B Religious Tourism
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