Adopting Marketing Communications: Publicity Campaigning in the Evangelical Lutheran Church of Finland
The Evangelical Lutheran Church of Finland (ELCF) has utilized wide-scale advertising, especially during the 21st century. These campaigns serve both publicity and advertising campaigns, but there is no clear understanding of when, how and why the ELCF adopted this form of marketing communication. M...
Main Author: | |
---|---|
Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Universitetsforlaget
[2020]
|
In: |
Nordic journal of religion and society
Year: 2020, Volume: 33, Issue: 1, Pages: 30-41 |
Standardized Subjects / Keyword chains: | B
Suomen evankelis-luterilainen kirkko
/ Public relations
/ Marketing
|
RelBib Classification: | AD Sociology of religion; religious policy KBE Northern Europe; Scandinavia KDD Protestant Church ZA Social sciences |
Further subjects: | B
Publicity campaigns
B Evangelical Lutheran Church B Finland B Branding B Communication |
Online Access: |
Volltext (Verlag) Volltext (doi) |
MARC
LEADER | 00000caa a22000002 4500 | ||
---|---|---|---|
001 | 1702187233 | ||
003 | DE-627 | ||
005 | 20220131172015.0 | ||
007 | cr uuu---uuuuu | ||
008 | 200625s2020 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.18261/issn.1890-7008-2020-01-03 |2 doi | |
035 | |a (DE-627)1702187233 | ||
035 | |a (DE-599)KXP1702187233 | ||
040 | |a DE-627 |b ger |c DE-627 |e rda | ||
041 | |a eng | ||
084 | |a 0 |2 ssgn | ||
100 | 1 | |a Kokkonen, Laura Hanna |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a Adopting Marketing Communications |b Publicity Campaigning in the Evangelical Lutheran Church of Finland |
264 | 1 | |c [2020] | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
520 | |a The Evangelical Lutheran Church of Finland (ELCF) has utilized wide-scale advertising, especially during the 21st century. These campaigns serve both publicity and advertising campaigns, but there is no clear understanding of when, how and why the ELCF adopted this form of marketing communication. My aim in this article is to shed light on these issues by scrutinizing Church documents. I argue that the publicity campaigning, begun in the parish elections, was never solely about activating people to vote, but were also concerned with building an image of, or branding, the church. This case confirms general findings indicating that established churches seek new ways of staying relevant and maintaining their status, and it shows how the ELCF, among other non-business organizations, is applying branding in its communication, in this case to offer meaning through societal value. | ||
601 | |a communicare | ||
601 | |a Lutheraner | ||
601 | |a Evangeliar | ||
601 | |a Finland | ||
650 | 4 | |a Branding | |
650 | 4 | |a Communication | |
650 | 4 | |a Evangelical Lutheran Church | |
650 | 4 | |a Finland | |
650 | 4 | |a Publicity campaigns | |
652 | |a AD:KBE:KDD:ZA | ||
689 | 0 | 0 | |d b |0 (DE-588)81759-4 |0 (DE-627)101613881 |0 (DE-576)190511826 |2 gnd |a Suomen evankelis-luterilainen kirkko |
689 | 0 | 1 | |d s |0 (DE-588)4043188-5 |0 (DE-627)106210866 |0 (DE-576)20905459X |2 gnd |a Öffentlichkeitsarbeit |
689 | 0 | 2 | |d s |0 (DE-588)4037589-4 |0 (DE-627)104364246 |0 (DE-576)209025417 |2 gnd |a Marketing |
689 | 0 | |5 (DE-627) | |
773 | 0 | 8 | |i Enthalten in |t Nordic journal of religion and society |d Oslo : Universitetsforlaget, 2006 |g 33(2020), 1, Seite 30-41 |h Online-Ressource |w (DE-627)634754807 |w (DE-600)2571338-3 |w (DE-576)477911633 |x 1890-7008 |7 nnns |
773 | 1 | 8 | |g volume:33 |g year:2020 |g number:1 |g pages:30-41 |
856 | 4 | 0 | |u https://www.idunn.no/nordic_journal_of_religion_and_society/2020/01/adopting_marketing_communications_publicity_campaigning_in |x Verlag |
856 | |u https://doi.org/10.18261/issn.1890-7008-2020-01-03 |x doi |3 Volltext | ||
935 | |a mteo | ||
951 | |a AR | ||
ELC | |a 1 | ||
ITA | |a 1 |t 1 | ||
LOK | |0 000 xxxxxcx a22 zn 4500 | ||
LOK | |0 001 3691161936 | ||
LOK | |0 003 DE-627 | ||
LOK | |0 004 1702187233 | ||
LOK | |0 005 20220131172015 | ||
LOK | |0 008 200625||||||||||||||||ger||||||| | ||
LOK | |0 035 |a (DE-Tue135)IxTheo#2020-05-26#97B03853D9CD544D1EC24323035A12C067292373 | ||
LOK | |0 040 |a DE-Tue135 |c DE-627 |d DE-Tue135 | ||
LOK | |0 092 |o n | ||
LOK | |0 852 |a DE-Tue135 | ||
LOK | |0 852 1 |9 00 | ||
LOK | |0 935 |a ixzs |a ixzo |a zota | ||
LOK | |0 936ln |0 1442050047 |a KDD | ||
LOK | |0 936ln |0 1442044780 |a KBE | ||
LOK | |0 936ln |0 1442043016 |a AD | ||
LOK | |0 936ln |0 1442053771 |a ZA | ||
ORI | |a SA-MARC-ixtheoa001.raw | ||
REL | |a 1 | ||
STA | 0 | 0 | |a Marketing,Public relations,Publicity work,Public relations |
STB | 0 | 0 | |a Marketing,Mercatique,Mercatique,Marketing,Relations publiques,Relations publiques |
STC | 0 | 0 | |a Marketing,Relaciones públicas,Administración local |
STD | 0 | 0 | |a Marketing,Pubbliche relazioni |
STE | 0 | 0 | |a 公共关系,公众关系,巿场营销,营销,巿场营销 |
STF | 0 | 0 | |a 公共關係,公眾關係,巿場營銷,營銷,巿場行銷 |
STG | 0 | 0 | |a Marketing,Relações públicas |
STH | 0 | 0 | |a Маркетинг,Работа с общественностью |
STI | 0 | 0 | |a Δημόσιες σχέσεις,Μάρκετινγκ,Marketing |
SUB | |a REL | ||
SYE | 0 | 0 | |a ELC,The Evangelical Lutheran Church , Finnland,Storfurstendömet Finland,Finljandija |
SYG | 0 | 0 | |a Finnische Evangelisch-Lutherische Kirche,Evangelisk-lutherska kyrkan i Finland,Evangelisk-lutherska kyrkans i Finland,Evangelical Lutheran Church of Finland,Evankelis-luterilainen Kirkko,Kyrkans i Finland,Church of Finland,Lutheran Church of Finland,Lutheran Church in Finland,Evangelical Lutheran Church in Finland,Suomen Kirkko,Evangelisch-Lutherische Kirche in Finnland,Evangelisch-Lutherische Kirche Finnlands,Finlands Evangelisk-Lutherska Kyrka,Suomen luterilainen kirkko,Suomen evankelis-luterilaisen kirkon , Public Relations,PR,Public relations,Betriebliche Informationspolitik,Corporate communication,Corporate communications,Imagepflege,PR (Public Relations),Public Relations,PR , Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung,Absatzwirtschaft,Konsumgütermarketing,Marketingpolitik,Verbrauchsgut,Verbrauchsgütermarketing,Absatzpolitik,Absatzplanung,Verkaufsplanung |