Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective
The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (includ...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
MDPI
[2020]
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| In: |
Religions
Year: 2020, Volume: 11, Issue: 3 |
| Further subjects: | B
Social media
B Polish nationwide Catholic opinion-forming weeklies B marketing communication B self-promotion B Facebook |
| Online Access: |
Presumably Free Access Volltext (Verlag) Volltext (doi) |