Religious Festival Marketing: Distinguishing between Devout Believers and Tourists
Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable t...
| Authors: | ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
MDPI
[2020]
|
| In: |
Religions
Year: 2020, Volume: 11, Issue: 3 |
| Further subjects: | B
Festival performance
B Factor analysis B Motivation B folklore belief B customer classification |
| Online Access: |
Presumably Free Access Volltext (Verlag) Volltext (doi) |