Religious Festival Marketing: Distinguishing between Devout Believers and Tourists
Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable t...
Authors: | ; ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
MDPI
[2020]
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In: |
Religions
Year: 2020, Volume: 11, Issue: 3 |
Further subjects: | B
Festival performance
B Factor analysis B Motivation B folklore belief B customer classification |
Online Access: |
Presumably Free Access Volltext (Verlag) Volltext (doi) |