Defensa legal de la reputación corporativa
This study highlights the need to complement the necessary communication actions with other legal and procedural actions when the institutional confidence and the corporate reputation of an entity and its managers are affected. To this end, an analysis will be made of the actions carried out by the...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | Spanish |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Taylor & Francis
[2020]
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| In: |
Church, Communication and Culture
Year: 2020, Volume: 5, Issue: 3, Pages: 396-416 |
| RelBib Classification: | CH Christianity and Society KDB Roman Catholic Church NBN Ecclesiology ZA Social sciences |
| Further subjects: | B
Derecho
B acciones legales B reputación corporativa B comunicación B abogados B Confianza institucional |
| Online Access: |
Volltext (kostenfrei) |
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| 520 | |a This study highlights the need to complement the necessary communication actions with other legal and procedural actions when the institutional confidence and the corporate reputation of an entity and its managers are affected. To this end, an analysis will be made of the actions carried out by the authors when dealing with a real case with a certain risk of breaking the institutional and reputational trust of a development cooperation entity related to a Catholic Church entity. The objective is to help understand, based on the case examined, the appropriateness of the measures to be adopted to achieve the effective defence of the institutional trust and corporate reputation damaged. Knowing the legal strategy applied will provide light on the opportunity to take legal action as a practical and effective means of achieving satisfactory solutions for entities and individuals affected, and have practical references to apply in similar situations to safeguard protected legal assets of a personal, institutional or corporate nature, such as honour, one's own image or good name. The conclusion is that "Communication 'and' Law" are complementary and necessary for the effective planning and defence of the corporate reputation of entities and managers. | ||
| 520 | |a Este estudio destaca la necesidad de complementar las necesarias acciones de comunicación con otras actuaciones jurídicas y procesales cuando queda afectada la confianza institucional y la reputación corporativa de una entidad y de sus gestores. Con este fin se analizarán las actuaciones realizadas por los autores con ocasión de la atención profesional de un caso real con riesgo cierto de quiebra de la confianza institucional y reputacional de una entidad de cooperación al desarrollo relacionada con una entidad de la Iglesia católica. El objetivo es ayudar a comprender, a partir del caso examinado, la oportunidad de las medidas a adoptar para conseguir la efectiva defensa de la confianza institucional y la reputación corporativa perjudicadas. Conocer la estrategia jurídica aplicada ofrecerá luces sobre la oportunidad de ejercer acciones legales como medio práctico y eficaz para alcanzar soluciones satisfactorias para entidades y personas afectadas, y disponer de referencias prácticas para aplicar en situaciones similares para la salvaguardia de bienes jurídicos protegidos de carácter personal, institucional o corporativo, como el honor, la propia imagen o el buen nombre. La conclusión es que «Comunicación “y” Derecho» resultan complementarios y necesarios para una eficaz planificación y defensa de la reputación corporativa de entidades y directivos. | ||
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