Globalizing Asian religions: management and marketing
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...
| Contributors: | ; ; ; |
|---|---|
| Format: | Electronic Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Amsterdam
Amsterdam University Press
2019
|
| In: | Year: 2019 |
| Series/Journal: | Global Asia
8 |
| Further subjects: | B
Asia
Religion
B Cults (Asia) B Cults Marketing (Asia) B Asia ; Religion B Cults ; Asia B Cults ; Asia ; Marketing |
| Online Access: |
Volltext (lizenzpflichtig) |
| Parallel Edition: | Erscheint auch als: 9789462981447 |
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| 520 | |a This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions. | ||
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