Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach
Authors: | ; |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Inderscience
2020
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In: |
International journal of Islamic marketing and branding
Year: 2020, Volume: 5, Issue: 2, Pages: 99-113 |
Further subjects: | B
luxury brands
B TPB B brand image B Aufsatz in Zeitschrift B North Macedonia B customer intention B quality and price B dissimilarity B Theory of planned behaviour |
Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
ISSN: | 2055-0952 |
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Contains: | Enthalten in: International journal of Islamic marketing and branding
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Persistent identifiers: | DOI: 10.1504/IJIMB.2020.111146 |