Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach

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Bibliographic Details
Authors: Muça, Sara (Author) ; Zeqiri, Jusuf (Author)
Format: Electronic Article
Language:English
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Published: Inderscience 2020
In: International journal of Islamic marketing and branding
Year: 2020, Volume: 5, Issue: 2, Pages: 99-113
Further subjects:B luxury brands
B TPB
B brand image
B Aufsatz in Zeitschrift
B North Macedonia
B customer intention
B quality and price
B dissimilarity
B Theory of planned behaviour
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