Gendering by Design: The Visual Language of Essentialism in Evangelical Material Culture
One in four Americans identifies as an evangelical Christian. In the “parallel universe” of the evangelical subculture, gender essentialism is advocated as divine mandate. The material culture that shapes everyday evangelical life reproduces and naturalizes gendered dualism so that egalitarian views...
Main Author: | |
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Format: | Electronic Article |
Language: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
[publisher not identified]
[2021]
|
In: |
Interdisciplinary journal of research on religion
Year: 2021, Volume: 17, Pages: 1-29 |
Standardized Subjects / Keyword chains: | B
Evangelical movement
/ Gender-specific role
/ Material popular culture
/ Visual communication
|
RelBib Classification: | CB Christian life; spirituality CD Christianity and Culture CH Christianity and Society KDG Free church |
Online Access: |
Volltext (kostenfrei registrierungspflichtig) |
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520 | |a One in four Americans identifies as an evangelical Christian. In the “parallel universe” of the evangelical subculture, gender essentialism is advocated as divine mandate. The material culture that shapes everyday evangelical life reproduces and naturalizes gendered dualism so that egalitarian views are delegitimized and rendered unthinkable. This study contributes to the literature on evangelical gender ideology as it goes beyond written texts and examines the visual language of evangelical material culture. As representative artifacts of this culture, mass-circulation women’s and men’s devotional magazines published by the Southern Baptist Convention, the nation’s largest evangelical denomination, are analyzed. Their respective designs reveal symbolically potent arrangements of texts, fonts, graphics, images, colors, and patterns that work in combination to tacitly reify evangelical gender norms. Using Hall’s Audience Reception Theory as a framework, the study demonstrates how evangelical institutions encode, and evangelical audiences decode, a dominant reading of gender essentialism in the visual language of mass evangelical material culture. | ||
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STC | 0 | 0 | |a Comunicación visual,Cultura material,Movimiento evangelical,Papel de género,Papel de género |
STD | 0 | 0 | |a Comunicazione visiva,Cultura materiale,Movimento evangelicale,Ruolo di genere,Ruolo di genere |
STE | 0 | 0 | |a 性别角色,性别角色,物质文化,福音派运动,福音派 |
STF | 0 | 0 | |a 性別角色,性別角色,物質文化,福音派運動,福音派 |
STG | 0 | 0 | |a Comunicação visual,Cultura material,Movimento evangelical,Papel de gênero,Papel de gênero |
STH | 0 | 0 | |a Визуальное общение,Гендерная роль (мотив),Гендерная роль,Евангельское движение,Материальная культура |
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