Converting the Masses: Advertising Nature and Gender in the Post #MeToo Movement Era
Drawing on the work of Naomi Wolf who described a transition in commercial advertising inspired by the feminist movement, I examine the ways commercial marketing strategies have changed in the wake of the election of Donald Trump and the #MeToo movement. This shift illuminates the ideological functi...
| Subtitles: | "Special Issue: Engendering Nature" |
|---|---|
| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Equinox Publ.
2021
|
| In: |
Journal for the study of religion, nature and culture
Year: 2021, Volume: 15, Issue: 1, Pages: 83-113 |
| Standardized Subjects / Keyword chains: | B
USA
/ Feminism
/ Social movement
/ Anzeigengestaltung
/ Gender-specific role
/ Nature
/ Werbebotschaft
/ History 2004-2019
|
| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion KBQ North America ZB Sociology |
| Further subjects: | B
Nature
B Donald Trump B Religion B Commercial advertising B Gender B #MeToo |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |