Divine Violence: The Ethics and Aesthetics of the Goddess-woman in the Abused Goddess Ad Campaign
In the fall of 2013, an ad campaign from the Mumbai-based agency Taproot exploded in popularity on social media and was featured on a variety of news sites, particularly in and the United States. The campaign, known as the Abused Goddess ads, depicted an iteration of the Goddess most accurately char...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Brill
2019
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| In: |
Journal of religion, media and digital culture
Year: 2019, Volume: 8, Issue: 3, Pages: 340-360 |
| Standardized Subjects / Keyword chains: | B
Hinduism
/ Goddess
/ Darshan
/ Woman
/ Domestic violence (motif)
/ Gaze
/ Advertising
/ Campaign
/ Ethics
/ Aesthetics
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| RelBib Classification: | AD Sociology of religion; religious policy AG Religious life; material religion BK Hinduism, Jainism, Sikhism ZB Sociology ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Mahādevī
B Śakti B Visual Culture B Shame B Hindu goddess B Hinduism B Affect Theory B Darshan B gaze theory |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |