Retail Religion: Hinduism for a Neoliberal Age
A new discourse that both indigenizes and sacralizes mass consumption and corporate labor has emerged alongside the opening of India’s economy at the turn of the twenty-first century. To illustrate this argument, I take as my case study the so-named “retail religion” that leaders within India’s reta...
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
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| Published: |
Oxford University Press
2021
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| In: |
Journal of the American Academy of Religion
Year: 2021, Volume: 89, Issue: 3, Pages: 863-884 |
| Online Access: |
Volltext (lizenzpflichtig) |