Summary: | The paper focuses on the application of Clifford Geertz’s (1983) concept of «common sense» as a cultural system. The paper presents an investigation of public opinion of the Pentecostal movement, using as a sample group the inhabitants of Pavia (a middle-sized town in Northern Italy). The starting point is the field research I have done for two years on the community and context of a small Pentecostal church named «Vivere in Cristo» (Living in Christ), in Pavia. When I spoke about the community with anybody outside the congregation of the church, I noticed a surprisingly strong interest in it and I wondered why everybody had something to say, even if hardly anybody had any experience with Pentecostalism. Moreover, many commentators stigmatized this religious movement as a sect. In this paper, I analyze the opinions that people expressed and I seek out mental models they share, which are normally hidden and implicit in their ideas. That is what we actually call common sense. Following a phenomenological approach, I try to understand how common sense works in a mediatic modern society, pointing out some of its key features.
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