The American marketing association code of ethics: Instructions for marketers
This article addresses the two main obstacles — ignorance and conflict — that block the pathway to ethically proper conduct, both generally in business and specifically in marketing. It begins with a brief examination of theories of the moral good which emphasizes the Greco-Roman humanistic traditio...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
1992
|
| In: |
Journal of business ethics
Year: 1992, Volume: 11, Issue: 12, Pages: 921-932 |
| Further subjects: | B
Distributive Justice
B Moral Judgment B Religious Tradition B Hard Case B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |