International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach
International marketing practices, embedded in a strong ethical doctrine, can play a vital role in raising the standards of business conduct worldwide, while in no way compromising the quality of services or products offered to customers, or surrendering the profit margins of businesses. Adherence t...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2001
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| In: |
Journal of business ethics
Year: 2001, Volume: 32, Issue: 2, Pages: 127-142 |
| Further subjects: | B
Corporate Responsibility
B value-maximization B Ethics B Corruption B Islam B Ethical Behavior B international marketing B marketing mix B regulatory institutions |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |