Religiosity, Attitude Toward Business, and Ethical Beliefs: Hispanic Consumers in the United States
Growth of the Hispanic consumer population in America is changing the marketplace landscape. Due to their considerable buying power, a better understanding of Hispanic consumer behavior has become a necessity. The marketing literature has examined issues regarding religiosity and attitude toward bus...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2012
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| In: |
Journal of business ethics
Year: 2012, Volume: 110, Issue: 1, Pages: 61-70 |
| Further subjects: | B
Hispanic consumers
B Consumer ethics B Religiosity |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |