Marketing and Ethics: What Islamic Ethics Have Contributed and the Challenges Ahead
This article examines the role of Islamic ethics in the marketing field. It presents Islamic contributions to the field by referencing original sources and concepts that are often not easily available to researchers and practitioners alike. In foundational texts, Islamic ethics have their own market...
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2015
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| In: |
Journal of business ethics
Year: 2015, Volume: 129, Issue: 4, Pages: 833-845 |
| Further subjects: | B
Islamic Ethics
B Marketing exchange B marketing ethics B Religion and business B marketing function |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |